The Strategic Priority 5 Objectives are as follows:
Annually promote awareness of the University to regional, national, and international audiences. Amended: Increase regional, national, and international audiences from FY2018 by 5% to promote the institution’s brand awareness by 2023.
Utilize an integrated marketing approach, employing diverse communication methods, tools, and best practices to help the University compete for students, faculty, staff, and financial support. Amended: By 2023, increase social media followers and digital engagement by 10%.
The Strategic Priority 5 Implementation Strategies are as follows:
Develop and execute an overarching marketing strategy and plan that creates greater awareness and informed advocacy across the spectrum of AAMU’s local, state, national, and international audiences.
Pursue national recognition for the distinctive features of AAMU’s undergraduate and graduate programs.
Integrate marketing and communications goals, policies, and strategies throughout the University’s schools and programs.
Support the development and implementation of a comprehensive alumni engagement effort that will empower and engage alumni nationwide as greater champions of the University.
Maximize the University’s brand by cultivating stronger relationships with leading private or public employers and agencies, other educational institutions, and cultural and economic development organizations.